We wanted to find out a bit more about the fabulous brand that is Paulie. We got in touch with the founder Paul Davis to find out more.
Tell us about Paulie
Paulie is a London based premium fashion brand and retailer that was founded in 2007. Our goal is to unite new and exciting contemporary luxury brands while offering a unique shopping experience. Paulie has worked with more than forty-five emerging and established brands, ranging from Citizens of Humanity, Chimi, Kobi Halperin, Hogan, Herno, and more. Paulie also creates its own RTW collections; classic and innovative, our trousers, shirts and knitwear are designed for empowered and ambitious women.
How long has the shop been in St Johns Wood
We opened our St Johns Wood branch in September 2016 after our increased reputation and customer awareness.
Tell us more about how you select new pieces in store
Knowing your customers is the most important ingredient, as well as keeping up with the latest trends and forecasting upcoming ones. Then having the ability to create our own designs and collections to sit along side the key brands of the season.
What is your go-to item to wear and why
Our embroidered Kobi Halperin shirts worn with a pair of dark denim Jbrand flares. A sophisticated dark wash denim can take you from a casual-chic day look to a going-out ensemble if you pair it with heels. The key is choosing the right high-quality garments and classic styles with expensive looking details.