JOSEPH have officially opened their doors to their 6th stand-alone store, located in the heart of St John’s Wood. The British contemporary label sells women’s ready-to-wear, accessories and footwear. Their sophisticated, and effortless collections are defined by their quality and flawless fit. Ensuring the most stylish pieces of clothing that are durable and timeless.

JOSEPH invite you to head over to 35 St John’s Wood High Street to experience the intimate and minimal aesthetic of their new store while shopping their new High Summer collection. The collection consists of elegant and airy styles that focus on the architecture of clothing. Blending innovative fabrics and contemporary design, each piece holds a distinctive lightweight wardrobe perfect for the warmer months.

The interiors exist harmoniously with the collections, mirroring the quality and craftsmanship that runs through each piece. Throughout the store, natural materials are combined with contrasting textures. Combed plaster walls stretch along the length of the store, complemented by exposed painted brick walls. Additionally, a natural oak library-style display wall creates an intimate backdrop. These elements embody the brand’s dual essence – timeless yet contemporary, simple yet meticulously detailed, relaxed yet structured.