Frustrated by how hard it was to find well-made, on-trend clothes that didn’t cost the earth, Clare Hornby founded ME+EM in 2009. The collections are designed on the three principles, flattering, functional and fashionable. ME+EM don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can function and look great in. The only choice you have to make at ME+EM is size. This is the secret of modern luxury according to founder Clare Hornby.