Your insider’s guide to the fashion brands of St John’s Wood High Street and what to buy this season.
Renowned for their flattering and functional womenswear, ME+EM‘s latest collection is on trend. A tonal palette of nudes, charcoal and green runs through the collection, with occasional flashes of this season’s ‘it’ colour – red. You’ll also find a selection of versatile layers in luxe fabrics, made to be infinitely mixed and matched. In true ME+EM style, the collection is of course timeless and designed for investment but also cleverly incorporates a few of 2020’s biggest trends. Items to note are the Italian Wool Longline Military Coat and an array of tailored suit trousers, skirt and jackets in houndstooth and micro checks.
Shop at 9 St John’s Wood High Street.
The Autumn/Winter collection from the quintessentially Parisian boutique ba&sh embodies a modern, feel-good femininity. Comprising buttery black leather skirts and trousers alongside high-neck puffball sweaters, and almost sporty bubble coats with exaggerated collars a real feeling of freedom runs through this collection. A muted colour palette and mix of organic prints form the fundamentals of a season full of contrasts and create sophisticated yet comfortable wardrobe staples to see you through the colder months.
Stop at 37 St John’s Wood High Street.
Founded in 1966 by Casablanca born Joseph Ettedgui, JOSEPH is a British contemporary designers brand with a Parisian heart that specialises in luxury essentials. The boutique store retails clothing under its own brand name as well as stocking other designer collections from the likes of Alexander Wang, Yves Saint Laurent and Zimmerman. The androgynously chic Autumn 2020 womenswear collection comprises both structured and soft outerwear, fluid silks and glossy leathers as well as second skin cashmeres and textured hand knits. The Winter collection combines simplicity and contrast whilst echoing this idea of masculine femininity with high necklines, oversized wools and longline suits in varying shades of camel and stone. The new season menswear collection focuses on comfort and features striped wool suits, a selection of tonal cashmere roll necks, and chunky tweed, check and gingham knits.
Shop at 19/21 St John’s Wood High Street.
The Parisian fashion house, Zadig & Voltaire, are renowned for consistently redefining femininity with wild, free and rock-fuelled wardrobe essentials and their latest collection is no different. The 2020 Winter hit is all about texture, showcasing rich velvet suits and dresses in hues of red, statement faux fur jackets and gilets as well as a new line of statement tees and jumpers that the brand are famed for. As ever, the latest collection is designed to build a timeless wardrobe that is comfortable, functional and chic.
Shop at 94 St John’s Wood High Street.
The contemporary fashion house Paulie stocks an eclectic mix of both emerging and established brands, as well as womenswear under their own label created by their in-house designers. This season’s collection focuses on casual sporty fashion. Staples include stunning new cashmere lounge suits from Max & Moi, a patent shearling jacket with bold faux fur stripes from Stand and balloon sleeve polo neck jumpers in Autumnal shades from Parosh. Whatever you need, you’re sure to find something you will love this Winter season.
Shop at 17 St John’s Wood High Street
The limited edition fashion store Curated Crowd prides itself on offering a different kind of shopping experience – one where conscious consumers are connected to conscientious and creative brands. The Autumn/Winter edit showcases emerging designers; Ami Amalia, Vorandia, Talita London, Amman, Tbilisi, Manuri and Meher Jewellery. All items stocked are made in limited production from ethically sourced fabrics and encompass some of this season’s hottest trends. Houndstooth and quilted knitwear feature prominently in the boutiques latest collection, as do voluptuous sleeves, ruched leather totes and celestial jewellery.
Shop in their latest pop-up at 11 St John’s Wood High Street.
The core values of Tara Jarmon are pushed to the forefront of their latest Autumn/Winter collection where 70’s glam meets minimal 90’s ‘cool’ to create modern silhouettes that are chic and flattering. Influences from classic menswear can be seen juxtaposed with soft feminine colours and luxurious silks and satins, while iconic prints offer a playful contrast to sharp tailoring. For evening wear, the use of sequins, metallics, intricate jacquards and rich crystal beading bring to mind the over-the-top glamour and exuberance of Studio 54.
Stop at 98 St John’s Wood High Street.